Whilst at Whippet, we were approached by Achieve to create and bring to life the potential partnership with health insurer, Vitality. They asked us to illustrate an effective campaign that promoted active events and training to encourage healthier choices on offer to members of Vitality.
Powerful and inspiring visuals coupled with motivating headlines that embolden the viewer and put them at the heart of the campaign.
The work included several campaign posters that were to be positioned within offices to engage and inspire their staff with more active lifestyles. Together with a re-designed e-portal on the Vitality website encouraging staff to take part in activities such as Tough Mudder.