Target Christmas

In-store communications for the 2013 Christmas campaign at Target, Australia. Gok Wan — Winter 2013 spokesperson for Target, is used throughout the campaign together with a playfully edited logo and tag lines such as “Get more Ho Ho Ho” for that extra holiday magic.

Designs were rolled out across more than 300 stores in Australia, including promotional material such as giftcards and catalogues.

It was a challenge to develop a successful Australian Christmas campaign that differed hugely to the stereotypical, wintry scenes of the UK and USA. To do so, we created a modern and vibrant design that still holds its ties to the traditional Christmas cues, while adopting an exciting colour scheme that shouts summer fun but retains much of the Christmas sparkle.