Lloyds Pharmacy

Whilst at Whippet, we produced designs for a pitch that would help customers perceive Lloyds as warm, friendly and easy to understand - a place where they could go to first, to discuss any medical concerns prior to a GP.

A new but familar device that clearly shouts value, quality and expertise.

The brief stated that we needed to appeal to the younger generation while trying not to alienate the existing older demographic. This was achieved by using a simple, toned down colour palette that feels both modern and approachable. Introducing the range of services that Lloyds offer, alongside great value products.