In-store campaign to promote the range of frozen pizzas on offer at Iceland. Throughout the month of October, Iceland celebrated National Pizza Month by offering customers free wooden paddle boards with selcted pizzas. Alongside a variety of dine-in promotions with their award-winning range.

Working across several touch points including POS with flex to integrate into digital and social channels.

A fun and modern campaign with a hint of luxury to elevate perception of Iceland's frozen pizzas, whilst driving sales throughout the month with a range of value comms and POS.