The Tesco Eat Happy Project is a long-term initiative to encourage children to have a better relationship with food. Working with schools, parents and youth groups, children can learn where their food comes from, how it gets from farm to fork and how to cook healthy and nutritious meals.
The work has contributed to over 1 million children having an Eat Happy Project experience.
At Whippet, we created various material from an existing kit of parts and rationalised and crafted guidelines to build a solid identity for the initiative. From children’s activity books and recipe cards to teacher packs, posters and ads. We also acted as their ongoing brand guardians.
The Tesco Eat Happy Project is unique in having three different audiences – children, teachers and parents. We’ve created a clear definition for each keeping one thing consistent: a sense of fun for fresh, engaging yet educational comms.